DEAR Inventory is becoming Cin7 Core
From January 9, 2023, DEAR Inventory is undergoing a major rebrand to Cin7 Core. The system will remain unchanged, as will Waypoint’s commitment to the product.
Over the coming weeks and months, you’ll notice our website will slowly update to reflect this new change in branding. However, some content such as videos and client stories will continue to reference the DEAR Inventory product name.
Below is the full media release from Cin7 which was originally published here.
“We are excited to announce that effective January 9, 2023, we are renaming our products to align under a unified brand name: Cin7. The Cin7 product will now be Cin7 Omni; DEAR will be Cin7 Core, and the Cin7 Orderhive name will not change.
The changes are the culmination of the acquisition of DEAR Systems and Orderhive in 2021, says Cin7 CEO David Leach.
“The single brand with three incredible products will position Cin7 as the number one inventory management brand in the world,” Leach says. “Each of our products is uniquely tailored for a particular set of customer needs.”
Leach says the branding change will immediately boost Cin7’s growth by eliminating costly duplication of marketing, sales, and partner materials and efforts, without affecting existing products or customer relationships.
“Customers who know and love DEAR — now Cin7 Core — can be assured that the product remains the same, with a redoubled focus on usability and customer experience,” Leach says.
Cin7 is now set to become the world’s number one inventory management brand and the top choice for product sellers that want a modern, integrated, scalable and efficient platform for all their business operations. Our core mission and purpose remain the same as ever: to empower product sellers to thrive.”
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